Lu Jun expresses as follows: CITIC Kids was established, because it is at the first place aimed at broaden children’s vision from more imported excellent books.
Children’s literature is our core business. In 2018, we will devote ourselves to developing original children’s books with high qualities.
First, we should pay much attention to the indispensable role of children’s literature publishing houses at the international stage.
Publication can be the vanguard for Chinese culture “going global”; children’s books, picture books in particular, are the best starting point.
I think that this is an aspect which we need to put in efforts into so as to catch up with European and American publishers.
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